{"id":29509,"date":"2023-04-09T12:10:01","date_gmt":"2023-04-09T16:10:01","guid":{"rendered":"https:\/\/www.boxofficepro.com\/?p=29509"},"modified":"2023-04-18T10:28:44","modified_gmt":"2023-04-18T14:28:44","slug":"weekend-box-office-super-mario-bros-movie","status":"publish","type":"post","link":"https:\/\/www.boxofficepro.com\/weekend-box-office-super-mario-bros-movie\/","title":{"rendered":"Weekend Box Office: THE SUPER MARIO BROS. MOVIE Already Top Video Game Adaptation All Time After Five Days"},"content":{"rendered":"

The Super Mario Bros. Movie<\/span><\/i><\/h2>\n

Universal\u2019s animated video game adaptation must have eaten enlarging mushrooms, because it began with a $146.3M three-day \/ $204.6M five-day start after opening on Wednesday.<\/span><\/p>\n

That far surpasses the \u201calready high\u201d pre-release industry projections, which were in the $110M to $125M range for the three-day.<\/span><\/p>\n

Although that Wednesday opening deflated its three-day weekend total, it nonetheless marks the:<\/span><\/p>\n

    \n
  • #30 \u201ctraditional\u201d three-day opening weekend of all time<\/span><\/li>\n
  • #17 five-day total of all time<\/span><\/li>\n
  • #1 video game adaptation opening of all time, more than doubling the prior record holder, 2022\u2019s <\/span>Sonic the Hedgehog 2<\/span><\/i> ($72.1M)<\/span><\/li>\n<\/ul>\n

    On a daily basis, <\/span>Mario<\/span><\/i> has tentatively earned the:<\/span><\/p>\n

      \n
    • #11 Wednesday of all time ($31.7M)<\/span><\/li>\n
    • #9 Thursday of all time ($26.5M)<\/span><\/li>\n
    • #40 Friday of all time ($55.0M estimate)<\/span><\/li>\n
    • #16 Saturday of all time ($56.8M estimate)<\/span><\/li>\n
    • #41 Sunday of all time ($34.6M estimate)<\/span><\/li>\n<\/ul>\n

      Mario<\/span><\/i> is already the #1 video game adaptation domestic total of all time, beating <\/span>Sonic the Hedgehog 2<\/span><\/i> ($190.8M).<\/span><\/p>\n

      It\u2019s also already overtaken the final domestic totals of:<\/span><\/p>\n

        \n
      • 2012\u2019s <\/span>Wreck-It Ralph<\/span><\/i> ($189.4M)<\/span><\/li>\n
      • 2018\u2019s <\/span>Ralph Breaks the Internet<\/span><\/i> ($201.0M)<\/span><\/li>\n
      • 2019\u2019s <\/span>Pokemon: Detective Pikachu<\/span><\/i> ($144.1M)<\/span><\/li>\n<\/ul>\n

        It\u2019s also only -20% behind the final total for 2014\u2019s <\/span>The LEGO Movie<\/span><\/i> ($257.7M)<\/span><\/p>\n

        Demographics<\/b><\/p>\n

        Mario<\/span><\/i> earned an \u201cA\u201d CinemaScore, from an audience that was:<\/span><\/p>\n

          \n
        • 59% male and 41% female<\/span><\/li>\n
        • Only 16% ages 12 and under, unusually low for a film like this, indicating that the film\u2019s nostalgia pitch worked.<\/span><\/li>\n
        • Only 30% white, versus 40% Hispanic, 14% black, and 10% Asian.<\/span><\/li>\n<\/ul>\n

          Overseas + global<\/b><\/p>\n

          Mario <\/span><\/i>opened with $172.8M overseas, for a $377.5M global start.<\/span><\/p>\n

            \n
          • Those are both the biggest such numbers of 2023 so far, beating <\/span>Ant-Man and the Quantumania<\/span><\/i> on both counts.<\/span><\/li>\n
          • It\u2019s the #2 overseas animated opening of all time, a bit behind 2019\u2019s <\/span>Frozen II<\/span><\/i> ($228.2M).<\/span><\/li>\n
          • However, it\u2019s the #1 animated opening of all time globally, beating prior record holder <\/span>Frozen II<\/span><\/i> ($358.0M).<\/span><\/li>\n
          • Top overseas market totals include Mexico ($24.7M), U.K. ($19.6M), Germany ($14.0M), China ($12.0M), and France ($10.4M).<\/span><\/li>\n<\/ul>\n

            The distributor race<\/b><\/p>\n

            Mario<\/span><\/i>\u2019s earnings allow Universal (including its subsidiary Focus Features) to become the top-earning parent company of 2023 so far theatrically in the domestic market with $559.0M.<\/span><\/p>\n

            That race had been led throughout the entire year so far by Disney (including its subsidiaries 20th Century Studios and Searchlight Pictures), which tentatively falls to #2 with $516.9.<\/span><\/p>\n

            However, Disney looks poised to retake the lead in May, thanks to <\/span>Guardians of the Galaxy Vol. 3<\/span><\/i> and <\/span>The Little Mermaid<\/span><\/i>.<\/span><\/p>\n\n\n

            \n