{"id":30659,"date":"2023-06-21T14:57:26","date_gmt":"2023-06-21T18:57:26","guid":{"rendered":"https:\/\/www.boxofficepro.com\/?p=30659"},"modified":"2023-06-26T11:24:13","modified_gmt":"2023-06-26T15:24:13","slug":"weekend-box-office-forecast-no-hard-feelings-debuts-asteroid-city-expands-could-spider-verse-return-to-1","status":"publish","type":"post","link":"https:\/\/www.boxofficepro.com\/weekend-box-office-forecast-no-hard-feelings-debuts-asteroid-city-expands-could-spider-verse-return-to-1\/","title":{"rendered":"Weekend Box Office Forecast: NO HARD FEELINGS Debuts, ASTEROID CITY Expands; Could SPIDER-VERSE Return to #1?"},"content":{"rendered":"\n<p>After a Father&#8217;s Day and Juneteenth frame that rivaled last year and bested the same period in 2019 by 21 percent\u2014despite soft debuts by <em>The Flash <\/em>and <em>Elemental<\/em>\u2014June&#8217;s penultimate full weekend sees major tentpoles take a rest, as one opener and one expansion hope to find traction in the summer market.<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"NO HARD FEELINGS Trailer 2 (2023) Jennifer Lawrence\" width=\"798\" height=\"449\" src=\"https:\/\/www.youtube.com\/embed\/k6sQ7zziXpA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><em>No Hard Feelings<\/em><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sony \/ Columbia Pictures<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>June 23, 2023 (WIDE)<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Opening Weekend Range: $10M-$15M<\/h3>\n\n\n\n<p><strong>PROS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R-rated comedy No Hard Feelings counters the male-driven action tentpoles dominating the box office this month. Leading into the weekend, pre-sales are pacing ahead of recent adult-skewing comedies <em>Renfield<\/em> and <em>The Menu<\/em>.<\/li>\n\n\n\n<li>Lawrence could provide the necessary star power to sell <em>No Hard Feelings<\/em>, a la Tatum and Bullock in last year&#8217;s <em>The Lost City<\/em>&#8230;<\/li>\n<\/ul>\n\n\n\n<p><strong>CONS<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8230;but her absence from the spotlight in recent years could diminish that star power effect, requiring the film to rely more on staying power and word of mouth. That&#8217;s an iffy prospect right now, with reviews mixed at 57 percent approval on Rotten Tomatoes from 37 critics so far.<\/li>\n\n\n\n<li>R-rated comedies have been on the endangered species list for a few years now, thanks in part to their ubiquitous availability on streaming platforms.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ASTEROID CITY Trailer (2023) Tom Hanks, Scarlett Johansson\" width=\"798\" height=\"449\" src=\"https:\/\/www.youtube.com\/embed\/0xlNlzBTY_E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Asteroid City<\/em><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Focus Features<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>June 23, 2023 (EXPANSION)<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Opening Weekend Range: $7M-$12M<\/h3>\n\n\n\n<p><strong>PROS:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With its platform debut at six locations in New York and Los Angeles last weekend, <em>Asteroid City<\/em> posted the best per-theater average since <em>La La Land<\/em> in December 2016. <\/li>\n\n\n\n<li>The expansion of Wes Anderson&#8217;s latest to a wide release could attract his fans nationwide, especially given the dearth of competition in play.<\/li>\n<\/ul>\n\n\n\n<p><strong>CONS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialty and arthouse releases of the post-pandemic era haven&#8217;t typically expanded beyond limited release in quite the rousing fashion as they often used to, making <em>Asteroid City<\/em>&#8216;s wide berth something of a wild card.<\/li>\n\n\n\n<li>Reviews are decidedly mixed, with 74 percent approval rating from critics and 55 percent approval from audiences on Rotten Tomatoes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Holdovers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The Flash<\/em> will retain IMAX and other premium formats in its second frame, giving it some padding on what otherwise looks to be a steep decline.<\/li>\n\n\n\n<li><em>Spider-Man: Across the Spider-Verse<\/em> will finally enjoy a weekend without direct competition from new releases, enabling it to swing for a relatively soft drop. The same goes for <em>Transformers: Rise of the Beasts<\/em>&#8216;, entering its third frame. If <em>No Hard Feelings<\/em> misses breakout performance levels, <em>Spider-Verse<\/em> has a significant chance to return to the top spot in its fourth outing.<\/li>\n\n\n\n<li><em>The Flash<\/em>&#8216;s audience approval score stands at 85 percent, the same as last year&#8217;s <em>Doctor Strange in the Multiverse of Madness<\/em>. With a litany of other factors playing into <em>The Flash<\/em>&#8216;s historic misfire, the film is still poised for a big decline, despite the aforementioned premium screen retention.<\/li>\n\n\n\n<li>In general, male-driven films in particular will feel a bit of an extra hit this weekend coming off the inflated Father&#8217;s Day Sunday.<\/li>\n<\/ul>\n\n\n<p>Current projection ranges call for a <strong>35% to 40% percent decrease <\/strong>from last weekend\u2019s $161.3 million top ten aggregate.<\/p>\n<table width=\"688\">\n<tbody>\n<tr>\n<td style=\"text-align: center\" width=\"186\"><strong>Film<\/strong><\/td>\n<td style=\"text-align: center\" width=\"133\"><strong>Studio<\/strong><\/td>\n<td style=\"text-align: center\" width=\"90\"><strong>3-Day Weekend Forecast<\/strong><\/td>\n<td style=\"text-align: center\" width=\"100\"><strong>Projected Domestic Total through Sunday, June 25<\/strong><\/td>\n<td style=\"text-align: center\" width=\"93\"><strong>Fri Location Count Projection (as of Wed)<\/strong><\/td>\n<td style=\"text-align: center\" width=\"86\"><strong>3-Day % Change from Last Wknd<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Spider-Man: Across the Spider-Verse<\/td>\n<td>Sony \/ Columbia Pictures<\/td>\n<td width=\"90\">$17,400,000<\/td>\n<td width=\"100\">$314,800,000<\/td>\n<td width=\"93\">~3,700<\/td>\n<td>-36%<\/td>\n<\/tr>\n<tr>\n<td>The Flash<\/td>\n<td>Warner Bros. Pictures<\/td>\n<td width=\"90\">$17,300,000<\/td>\n<td width=\"100\">$90,800,000<\/td>\n<td width=\"93\">~4,234<\/td>\n<td>-69%<\/td>\n<\/tr>\n<tr>\n<td>Elemental<\/td>\n<td>Walt Disney Pictures \/ Pixar<\/td>\n<td width=\"90\">$16,400,000<\/td>\n<td width=\"100\">$61,600,000<\/td>\n<td width=\"93\">~4,035<\/td>\n<td>-45%<\/td>\n<\/tr>\n<tr>\n<td>No Hard Feelings<\/td>\n<td>Sony \/ Columbia Pictures<\/td>\n<td width=\"90\">$13,600,000<\/td>\n<td width=\"100\">$13,600,000<\/td>\n<td width=\"93\">~3,000<\/td>\n<td>NEW<\/td>\n<\/tr>\n<tr>\n<td>Transformers: Rise of the Beasts<\/td>\n<td>Paramount Pictures<\/td>\n<td width=\"90\">$10,800,000<\/td>\n<td width=\"100\">$122,200,000<\/td>\n<td width=\"93\">~3,500<\/td>\n<td>-48%<\/td>\n<\/tr>\n<tr>\n<td>Asteroid City<\/td>\n<td>Focus Features<\/td>\n<td width=\"90\">$9,000,000<\/td>\n<td width=\"100\">$10,300,000<\/td>\n<td width=\"93\">~1,800<\/td>\n<td>+970%<\/td>\n<\/tr>\n<tr>\n<td>The Little Mermaid (2023)<\/td>\n<td>Walt Disney Pictures<\/td>\n<td width=\"90\">$7,700,000<\/td>\n<td width=\"100\">$268,400,000<\/td>\n<td width=\"93\">~3,200<\/td>\n<td>-30%<\/td>\n<\/tr>\n<tr>\n<td>Guardians of the Galaxy Vol. 3<\/td>\n<td>Disney \/ Marvel Studios<\/td>\n<td width=\"90\">$3,300,000<\/td>\n<td width=\"100\">$351,000,000<\/td>\n<td width=\"93\">~2,000<\/td>\n<td>-38%<\/td>\n<\/tr>\n<tr>\n<td>The Blackening<\/td>\n<td>Lionsgate<\/td>\n<td width=\"90\">$2,500,000<\/td>\n<td width=\"100\">$11,300,000<\/td>\n<td width=\"93\">~1,775<\/td>\n<td>-58%<\/td>\n<\/tr>\n<tr>\n<td>The Boogeyman<\/td>\n<td>20th Century Studios<\/td>\n<td width=\"90\">$2,000,000<\/td>\n<td width=\"100\">$36,700,000<\/td>\n<td width=\"93\">~1,700<\/td>\n<td>-45%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>All forecasts are subject to revision\/finalizatio<\/em><em>n before the first confirmation of opening previews or Friday estimates from studios or official sources.<\/em><\/p>\n<p><em>Theater counts are either studio estimates OR unofficial projections if preceded by \u201c~\u201d.<\/em><\/p>\n<p><em>The above table does not necessarily represent the top ten as some studios do not finalize weekend location counts and\/or an intent to report box office returns prior to publishing.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>After a Father&#8217;s Day and Juneteenth frame that rivaled last year and bested the same period in 2019 by 21 percent\u2014despite soft debuts by The Flash and Elemental\u2014June&#8217;s penultimate full weekend sees major tentpoles take a rest, as one opener and one expansion hope to find traction in the summer market. No Hard Feelings Sony [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":30691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/dfac7ee9-acf9-449e-b214-8115882b64d6"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[28],"tags":[5117,3171,119,4877,1273,4160,759,5095,120,114,4657,5093,5058,3834,4873,4995,4420],"class_list":["post-30659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forecasts-tracking","tag-asteroid-city","tag-dceu","tag-disney","tag-elemental","tag-focus-features","tag-guardians-of-the-galaxy-vol-3","tag-jennifer-lawrence","tag-no-hard-feelings","tag-pixar","tag-sony","tag-spider-man-across-the-spider-verse","tag-the-blackening","tag-the-boogeyman","tag-the-flash","tag-the-little-mermaid","tag-transformers-rise-of-the-beasts","tag-wes-anderson"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/30659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/comments?post=30659"}],"version-history":[{"count":0,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/30659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media\/30691"}],"wp:attachment":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media?parent=30659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/categories?post=30659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/tags?post=30659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}