Immersive seating provider Lumma is partnering with B&B Theatres, the sixth-largest circuit in North America, to launch one of the first Magnify 8 premium format auditoriums in the world. <\/p>\n\n\n\n
Lumma\u2019s Magnify 8 technology features 8 independently pre-programmed vibration points in each seat, perfectly synchronized with the on-screen action.<\/p>\n\n\n\n
This innovative vibration system fits any seat, regular or recliner, both new and existing. As a cost-effective solution, it can be installed in selected rows, transforming the auditorium into a premium format without the need for any infrastructure modifications.<\/p>\n\n\n\n
B&B Theatres is introducing Lumma\u2019s new Magnify 8 technology into 48 seats at its Northland 14 Kansas City, MO location, scheduled to open at the end of April.<\/p>\n\n\n\n
\u201cThis marks the beginning of an exciting partnership between Lumma and B&B in our hometown. Our company prides itself on providing the latest dynamic and most impactful technology to our consumers. We believe Magnify 8 provides us with another exciting new product in the industry with a tremendous price-value relationship. We look forward to a successful launch at the end of April and introducing more in the future,” said Brock Bagby, President of B&B Theatres.<\/p>\n\n\n\n
\u201cLumma is thrilled to introduce our latest innovative, differentiating and technologically advanced product, the Magnify 8 with B&B Theatres, a well-recognized and premier family-owned circuit in the United States,” said Rolando Rodriguez, partner & part-owner of Lumma. \u201cThis is one of the first locations in the US, and we look forward to introducing many more with our partners at B&B Theatres as they continue to offer dynamic products in their company.\u201d<\/p>\n\n\n\n
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Immersive seating provider Lumma is partnering with B&B Theatres, the sixth-largest circuit in North America, to launch one of the first Magnify 8 premium format auditoriums in the world. Lumma\u2019s Magnify 8 technology features 8 independently pre-programmed vibration points in each seat, perfectly synchronized with the on-screen action. This innovative vibration system fits any seat, […]<\/p>\n","protected":false},"author":34,"featured_media":38034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-38033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition-news"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/38033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/comments?post=38033"}],"version-history":[{"count":0,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/38033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media\/38034"}],"wp:attachment":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media?parent=38033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/categories?post=38033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/tags?post=38033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}