{"id":38057,"date":"2025-04-02T11:14:01","date_gmt":"2025-04-02T15:14:01","guid":{"rendered":"https:\/\/www.boxofficepro.com\/?p=38057"},"modified":"2025-04-06T14:07:19","modified_gmt":"2025-04-06T18:07:19","slug":"cinemacon-tuesday-recap-calls-for-45-day-window-grow-lounder-highlights-from-lionsgate-warner-bros","status":"publish","type":"post","link":"https:\/\/www.boxofficepro.com\/cinemacon-tuesday-recap-calls-for-45-day-window-grow-lounder-highlights-from-lionsgate-warner-bros\/","title":{"rendered":"CinemaCon 2025 Tuesday Recap: Calls for 45-Day+ Window Grow Louder | Highlights From Lionsgate, Warner Bros."},"content":{"rendered":"\n<iframe loading=\"lazy\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" src=\"https:\/\/share.transistor.fm\/e\/50230208\"><\/iframe>\n\n\n\n<p><strong>Increased Calls for a 45-Day+ Exclusivity Window<\/strong><\/p>\n\n\n\n<p>Exhibitors\u2019 call for a 45-day+ exclusivity window grew louder on day two of CinemaCon. Cinema United President &amp; CEO Michael O\u2019Leary dedicated a significant portion of his State of the Industry address to the topic. \u201cWindows that are too short, or inconsistent, only lead to confusion among consumers, particularly among casual moviegoers who are so important,\u201d said O\u2019Leary.&nbsp;<\/p>\n\n\n\n<p>In the afternoon\u2019s Industry Think Tank executive roundtable, Cineworld\/Regal CEO Edurado Acu\u00f1a reiterated the push for a consistent 45-day+ window across all releases. According to a recent survey conducted by Cineworld, one in three consumers believe that a film will be available to stream at home within 30 days of release. Regardless of a film\u2019s exclusivity window, this widespread consumer perception trains audiences to wait for a film rather than driving them to the cinema.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/2208017412-1024x683.jpg\" alt=\"\" class=\"wp-image-38069\" srcset=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/2208017412-1024x683.jpg 1024w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/2208017412-300x200.jpg 300w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/2208017412-768x512.jpg 768w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/2208017412-1536x1024.jpg 1536w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/2208017412-2048x1366.jpg 2048w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/2208017412-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(L-R) Joseph Kosinski, Eduardo Acuna, CEO, Cineworld Group, Tom Quinn, CEO, NEON, Peter Levinsohn, Vice Chairman &amp; Chief Distribution Officer, Universal Filmed Entertainment Group and Matthew Belloni (Photo by Alberto E. Rodriguez\/Getty Images for CinemaCon)<\/figcaption><\/figure>\n\n\n\n<p>The topic has become a rallying cry for an exhibition sector looking for a way to grow the business on stable footing, without having to modify programming plans to accommodate differing priorities and policies on a studio-by-studio basis. Outside of Sony and Neon, however, no other major distributor has yet to show significant support to this appeal at CinemaCon 2025.&nbsp;<\/p>\n\n\n\n<p><strong>Lionsgate Brings Out The Weeknd, Touts <\/strong><strong><em>Ballerina<\/em><\/strong><strong>, and Glosses Over <\/strong><strong><em>Michael <\/em><\/strong><strong>Omission<\/strong><\/p>\n\n\n\n<p>Lionsgate\u2019s Michael Jackson biopic, <em>Michael<\/em>, was the focal point of its presentation at last year\u2019s CinemaCon. It was originally intended to be released this month, but reshoots have pushed the film to October\u2014with few details or updates on its marketing plans in the Fall. And while exhibitors were treated to an exhilarating two-song performance by The Weeknd to close the studio\u2019s 2025 presentation (the artist\u2019s <em>Hurry Up Tomorrow<\/em> is scheduled to release on May 14), <em>Michael<\/em>\u2019s conspicuous absence from the slate showcase is hard to ignore as the biggest headline from the event. <em>Michael <\/em>emerged as one of the most talked-about films from CinemaCon 2024\u2014only to have that excitement transform into concern a year later.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/hurry-unit-230307-00030rc3-1024x683.jpg\" alt=\"\" class=\"wp-image-38064\" srcset=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/hurry-unit-230307-00030rc3-1024x683.jpg 1024w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/hurry-unit-230307-00030rc3-300x200.jpg 300w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/hurry-unit-230307-00030rc3-768x512.jpg 768w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/hurry-unit-230307-00030rc3-1536x1024.jpg 1536w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/hurry-unit-230307-00030rc3-2048x1365.jpg 2048w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/hurry-unit-230307-00030rc3-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo Credit: Andrew Cooper, Courtesy of Lionsgate<\/figcaption><\/figure>\n\n\n\n<p>With <em>Michael<\/em>\u2019s theatrical prospects still unclear, Lionsgate\u2019s 2025 presentation pivoted to John Wick spin-off <em>Ballerina <\/em>as its cinematic event of the year. Star Ana de Armas introduced an extended action sequence from the film, which was convincing enough to easily blend into any of the mainline John Wick installments. Lionsgate\u2019s plans for the Wick franchise will extend beyond <em>Ballerina<\/em>, with announcements of an additional spin-off helmed by <em>John Wick 4 <\/em>co-star Donnie Yen, an animated prequel, and the official announcement of <em>John Wick 5 <\/em>with star Keanu Reeves returning under franchise director Chad Stahelski. Lionsgate also dedicated time to promoting two other IP-driven franchises: <em>Now You See Me, Now You Don\u2019t<\/em>\u2014the third installment in the <em>Now You See Me <\/em>series\u2014and November 2026\u2019s <em>Hunger Games: Sunrise on the Reaping<\/em>.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/bolero-unit-240405-00340rc5-1024x683.jpg\" alt=\"\" class=\"wp-image-38063\" srcset=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/bolero-unit-240405-00340rc5-1024x683.jpg 1024w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/bolero-unit-240405-00340rc5-300x200.jpg 300w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/bolero-unit-240405-00340rc5-768x512.jpg 768w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/bolero-unit-240405-00340rc5-1536x1024.jpg 1536w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/bolero-unit-240405-00340rc5-2048x1365.jpg 2048w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/bolero-unit-240405-00340rc5-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo Credit: Murray Close, Courtesy of Lionsgate<\/figcaption><\/figure>\n\n\n\n<p>On the originals side, Lionsgate will be rolling out a series of literary adaptations with genre angles. <em>The Long Walk<\/em>, based on a Stephen King novel, is scheduled for September 12, featuring an intriguing heel turn from <em>Star Wars <\/em>icon Mark Hamill as the film\u2019s antagonist. Christmas day will see the release of <em>The Housemaid<\/em>, based on a trilogy of popular novels, that sees Sydney Sweeney star alongside Amanda Seyfried in a Paul Feig-helmed thriller that could possibly spawn additional sequels based on the other novels. Luca Guadagnino made it a trifecta of literary adaptations, delivering a video update on his progress over a new adaptation of <em>American Psycho<\/em> that revealed little about the as-of-yet undated project. Perhaps the most welcome surprise of the presentation came with an extended look of John Carney\u2019s upcoming <em>Power Ballad<\/em>, also undated. A comedy-drama set in the music business played like a <em>bro-mantic <\/em>take on <em>A Star is Born<\/em>, and could emerge as a welcome counterprogrammer on the release calendar later this year.<\/p>\n\n\n\n<p><strong><em>F1<\/em><\/strong><strong> Pulls Ahead of <\/strong><strong><em>Superman<\/em><\/strong><strong> as Warner Bros. Standout Title at CinemaCon<\/strong><\/p>\n\n\n\n<p>CinemaCon 2023 delivered our first look at the \u201cSummer of <em>Barbie<\/em>,\u201d before <span style=\"margin: 0px;padding: 0px\"><em>Oppenheimer<\/em> eventually co-opted&nbsp;it<\/span><em> <\/em>as the light-half of an idiosyncratic double-feature. We expected Warner Bros. to pull out all the stops once again for this year\u2019s \u201cSummer of <em>Superman<\/em>,\u201d but were instead left wanting in what resulted to be an underwhelming showcase for the title at the Warner Bros. presentation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_5120_AqLbSkdb-1024x683.jpg\" alt=\"\" class=\"wp-image-38067\" srcset=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_5120_AqLbSkdb-1024x683.jpg 1024w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_5120_AqLbSkdb-300x200.jpg 300w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_5120_AqLbSkdb-768x512.jpg 768w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_5120_AqLbSkdb-1536x1024.jpg 1536w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_5120_AqLbSkdb-2048x1365.jpg 2048w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_5120_AqLbSkdb-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo by Stewart Cook\/Warner Bros. via Getty Images<\/figcaption><\/figure>\n\n\n\n<p>Exclusive footage from the film drew too heavily from scenes already prominently featured in the title\u2019s first trailer. And while stars David Corenswet, Rachel Brosnahan, and Nicholas Hoult did their best to fill time with a scripted Q&amp;A on stage, the bit failed to register significant excitement from attendees. This isn\u2019t to say <em>Superman <\/em>has a difficult road ahead\u2014none of this will matter once the consumer marketing campaign takes flight\u2014but simply that it was a missed opportunity to fully engage the audience in attendance with what could be one of the biggest films of the year.&nbsp;<\/p>\n\n\n\n<p>The same can be said for Ryan Coogler\u2019s upcoming <em>Sinnners<\/em>, which only showcased a video message from the director weeks ahead of the release. Last month\u2019s SXSW film festival seemed like the perfect spot to launch the marketing campaign for the genre-bending thriller, making its muted presence at CinemaCon all the more curious. While a cast and filmmaker appearance would be out of the question because of promotional commitments for the film, <em>Sinners <\/em>is precisely the sort of title that could have benefited from an extended look at footage from the film.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_4570_pVdiPcU2-1024x683.jpg\" alt=\"\" class=\"wp-image-38065\" srcset=\"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_4570_pVdiPcU2-1024x683.jpg 1024w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_4570_pVdiPcU2-300x200.jpg 300w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_4570_pVdiPcU2-768x512.jpg 768w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_4570_pVdiPcU2-1536x1024.jpg 1536w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_4570_pVdiPcU2-2048x1365.jpg 2048w, https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2025\/04\/SC1_4570_pVdiPcU2-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo by Stewart Cook\/Warner Bros. via Getty Images<\/figcaption><\/figure>\n\n\n\n<p>The titles that offered an early look at footage produced better reactions from the crowd. Director Joseph Kosinski and producer Jerry Bruckheimer delivered a succinct introduction to Apple\u2019s Formula One car racing drama,<em> F1<\/em>, which Warner Bros. will be releasing internationally, before unveiling the film\u2019s opening ten minutes. Those ten minutes proved to be the best part of Warner Bros.\u2019 presentation. <em>Final Destination: Bloodlines<\/em>, P.T. Anderson\u2019s <em>One Battle After Another<\/em> (with stars Leonardo DiCaprio and Regina Hall in attendance), and Maggie Gyllenhaal\u2019s <em>The Bride!<\/em>, and February 2026\u2019s animated <em>The Cat in the Hat<\/em> all benefited from the added exposure. And although we only saw a glimpse of the horror thriller <em>Weapons<\/em> (on track for a January 2026 release), the brief time it enjoyed on screen was enough to put it on our radar as one of the most compelling horror titles of next year.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Top News Stories:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/cinepolis-usas-jimena-pardo-on-building-a-cinema-brand-thats-part-of-peoples-lives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cin\u00e9polis USA\u2019s Jimena Pardo on Building a Cinema Brand That\u2019s Part of People\u2019s Lives<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/cinemacon-2025-official-poster-art-contest-announces-winners-during-opening-night-presentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">CinemaCon 2025 Official Poster Art Contest Announces Winners During Opening Night Presentation<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/imax-to-expand-and-upgrade-across-80-amc-theatres-locations-in-the-united-states-to-imax-with-laser-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">IMAX to Expand and Upgrade Across 80 AMC Theatres Locations in the United States to IMAX with Laser Technology<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/strong-mdi-screen-systems-renews-exclusive-agreement-with-amc-theatres-for-laser-deployment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strong\/MDI Screen Systems Renews Exclusive Agreement with AMC Theatres for Laser Deployment<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/lumma-to-launch-magnify-8-auditorium-in-bb-theatres-kansas-city-location\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lumma to Launch Magnify 8 Auditorium in B&amp;B Theatres\u2019 Kansas City Location<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/mark-hamill-to-receive-cinema-icon-honor-as-part-of-big-screen-achievement-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Hamill to Receive Cinema Icon Honor as Part of Big Screen Achievement Awards<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/cinepolis-renews-software-partnership-with-arts-alliance-media-for-producer-screenwriter-and-adfuser-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cin\u00e9polis Renews Software Partnership with Arts Alliance Media for Producer, Screenwriter and AdFuser Solutions<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/vue-lumiere-announces-exclusive-uk-ireland-distribution-rights-of-new-bluey-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">VUE Lumi\u00e8re Announces Exclusive UK\/Ireland Distribution Rights of New Bluey Collection<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.boxofficepro.com\/cine-royal-signs-on-to-cielo-technology-implemented-by-scrabble-entertainment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cine Royal Signs on to CIELO Technology, Implemented by Scrabble Entertainment<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increased Calls for a 45-Day+ Exclusivity Window Exhibitors\u2019 call for a 45-day+ exclusivity window grew louder on day two of CinemaCon. Cinema United President &amp; CEO Michael O\u2019Leary dedicated a significant portion of his State of the Industry address to the topic. \u201cWindows that are too short, or inconsistent, only lead to confusion among consumers, [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":38058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"2025-04-02T16:26:29Z","apple_news_api_id":"279e377a-2627-4507-89d9-e1fb4bce2477","apple_news_api_modified_at":"2025-04-03T08:12:22Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AJ543eiYnRQeJ2eH7S84kdw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/dfac7ee9-acf9-449e-b214-8115882b64d6"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[1247,16],"tags":[5645,400,813],"class_list":["post-38057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cinemacon","category-exhibition-features","tag-cinemacon-2025","tag-lionsgate","tag-warner-bros"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/38057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/comments?post=38057"}],"version-history":[{"count":0,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/38057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media\/38058"}],"wp:attachment":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media?parent=38057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/categories?post=38057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/tags?post=38057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}