Barco and Prasad Film Labs unveiled India\u2019s first HDR by Barco color grading facility. The collaboration will assist with cinema post-production and expand the availability of expertly graded HDR content.<\/p>\n\n\n\n
Prasad\u2019s grading suite is powered by Barco\u2019s HDR Lightsteering technology toolkit, including the Barco HDR Lightbox and Barco LS4K-P HDR Lightsteering projector. The integrated system allows for a seamless grading process and quality control, ensuring that the filmmaker\u2019s vision is both brought to life in post-production and presented correctly onscreen at cinemas. Prasad\u2019s Chennai studio is home to Asia\u2019s first, and the world\u2019s largest, HDR by Barco color grading suite. The facility, which features a massive 51-foot screen and India\u2019s longest throw distance in a DI (Digital Intermediate) suite, offers a creative environment for filmmakers to see their stories come alive in a premium theatrical setting.<\/p>\n\n\n\n
Prasad\u2019s post-production studio opens as HDR by Barco\u2019s cinema footprint in the region is expanding. Growth is particularly strong in India through new partnerships with Qube and TDI to bring as many as 80 new HDR by Barco screens to the market over the next five years. Two major upcoming blockbusters have already begun grading for HDR at Prasad\u2019s facility, with a strong line-up of high-profile projects slated through the upcoming months. <\/p>\n\n\n\n
Prasad\u2019s HDR Colour Grading facility highlights include BARCO LS4K-P+ HDR Laser Projector with a custom Barco HDR Lightbox for true HDR color grading, Baselight Version 6, a 51ft screen and India\u2019s longest throw distance in a DI suite, HDR mastering for precise visual fidelity and premium theatrical presentation, future-ready deliverables for OTT, broadcast, and satellite networks<\/p>\n\n\n\n
\u201cAt Prasad, our legacy has always been about staying ahead of the curve in film technology. With the launch of India\u2019s first HDR by Barco laser projection color grading facility, we are providing the best-in-class infrastructure for filmmakers to achieve their artistic vision with the utmost accuracy. Our partnership with Barco ensures that we continue leading the post-production industry with cutting-edge solutions. The early momentum and strong line up of major projects already underway speak volumes about the demand for this breakthrough,\u201d said Abhishek Prasad Akkeneni, the chief technology officer of Prasad Film Labs.<\/p>\n\n\n\n
\u201cAt Barco, we believe HDR is cinema\u2019s most profound leap forward since the advent of color, transforming storytelling into cinematic perfection for cinephiles everywhere. Yet it is the artists \u2013 the filmmakers, colorists, and storytellers \u2013 who truly bring this expanded palette of vibrant colors and nuanced shades of darkness and brightness to life. Our role is humbly to provide them the creative tools to fully realize their vision on the big screen, and every time we see their work, we’re amazed by the beauty and emotion they achieve. Through our partnership with Prasad, a pioneer deeply rooted in India\u2019s rich cinematic heritage, we take another meaningful step toward fulfilling our mission of keeping spectacular cinema accessible to all,\u201d said Gerwin Damberg, the executive vice president of Barco Cinema<\/p>\n","protected":false},"excerpt":{"rendered":"
Barco and Prasad Film Labs unveiled India\u2019s first HDR by Barco color grading facility. The collaboration will assist with cinema post-production and expand the availability of expertly graded HDR content. Prasad\u2019s grading suite is powered by Barco\u2019s HDR Lightsteering technology toolkit, including the Barco HDR Lightbox and Barco LS4K-P HDR Lightsteering projector. The integrated system […]<\/p>\n","protected":false},"author":34,"featured_media":39047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"2025-05-29T19:52:53Z","apple_news_api_id":"7e2b13a3-24db-4e64-8612-37fda837eb15","apple_news_api_modified_at":"2025-05-29T19:54:23Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AfisToyTbTmSGEjf9qDfrFQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/dfac7ee9-acf9-449e-b214-8115882b64d6"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[31],"tags":[143,5776],"class_list":["post-39046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition-news","tag-barco","tag-prasad"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/39046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/comments?post=39046"}],"version-history":[{"count":0,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/39046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media\/39047"}],"wp:attachment":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media?parent=39046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/categories?post=39046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/tags?post=39046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}