{"id":7362,"date":"2018-08-22T11:11:11","date_gmt":"2018-08-22T18:11:11","guid":{"rendered":"http:\/\/boxofficesite.wpengine.com\/?p=7362"},"modified":"2018-08-22T11:11:50","modified_gmt":"2018-08-22T18:11:50","slug":"dolby-cinema-china-movie-theaters","status":"publish","type":"post","link":"https:\/\/www.boxofficepro.com\/dolby-cinema-china-movie-theaters\/","title":{"rendered":"Dolby to Expand Immersive Dolby Cinema Experience in China"},"content":{"rendered":"<p><strong>PRESS RELEASE<\/strong><\/p>\n<p>__________________________________________________________________________<\/p>\n<p>San Francisco and Shenzhen, August 20, 2018\u2014 Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor wholly owned by China Resources Land Limited with the brand MIXCINE, today announced a partnership to extend the spectacular Dolby Cinema\u00aeexperience to more moviegoers in China. With the partnership, the first location is expected to be open at Wanying\u2019s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.<\/p>\n<p>\u201cSince we opened our first site in China two years ago, we have witnessed moviegoers\u2019 growing passion for the dramatic and immersive Dolby Cinema experience,\u201d said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. \u201cThe partnership with Wanying Cinema Line will allow us to bring the highly acclaimed Dolby Cinema experience to even more cities across China.\u201d<\/p>\n<p>\u201cIt is our goal to offer the best-in-class moviegoing experience to our patrons, and total premium cinema experience offered by Dolby Cinema is exactly what we need to achieve that goal,\u201d said Hua Chen, General Manager, Wanying Cinema Line. \u201cWe are confident theunforgettable Dolby Cinema experience will attract our patrons to come back again and again and find themselves fully immersed in the world of the movie.\u201d<\/p>\n<p>As Dolby\u2019s most advanced cinema offering, Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.<\/p>\n<p>The Dolby Vision laser projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other laser image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie&#8217;s world. The Dolby Atmos immersive audio technology moves sound around the audience, placing the movie-goers deeper inside the film&#8217;s setting and creating a powerfully moving experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRESS RELEASE __________________________________________________________________________ San Francisco and Shenzhen, August 20, 2018\u2014 Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor wholly owned by China Resources Land Limited with the brand MIXCINE, today announced a partnership to extend the spectacular Dolby Cinema\u00aeexperience to more moviegoers in China. With the partnership, [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[31],"tags":[268,135,238,53],"class_list":["post-7362","post","type-post","status-publish","format-standard","hentry","category-exhibition-news","tag-chinese-movie-theaters","tag-dolby","tag-dolby-cinema","tag-exhibition-news"],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/7362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/comments?post=7362"}],"version-history":[{"count":0,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/posts\/7362\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/media?parent=7362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/categories?post=7362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boxofficepro.com\/wp-json\/wp\/v2\/tags?post=7362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}