{"version":"1.0","provider_name":"Boxoffice","provider_url":"https:\/\/www.boxofficepro.com","author_name":"Boxoffice Staff","author_url":"https:\/\/www.boxofficepro.com\/author\/boxoffice-staff\/","title":"The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xAjid7d2jU\"><a href=\"https:\/\/www.boxofficepro.com\/the-programmatic-future-will-cinema-advertising-share-the-fate-of-linear-tv-advertising\/\">The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.boxofficepro.com\/the-programmatic-future-will-cinema-advertising-share-the-fate-of-linear-tv-advertising\/embed\/#?secret=xAjid7d2jU\" width=\"600\" height=\"338\" title=\"&#8220;The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising?&#8221; &#8212; Boxoffice\" data-secret=\"xAjid7d2jU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.boxofficepro.com\/wp-content\/uploads\/2023\/04\/AdobeStock_142385054-scaled.jpeg","thumbnail_width":2560,"thumbnail_height":1709,"description":"By Jan Runge Pre-show advertising in cinemas is a key revenue driver that contributes to operators&#8217; bottom lines. As the cinema industry evolves and diversifies its offerings to meet changing audience expectations, cinema advertising must adapt to stay relevant and competitive. Embracing digital solutions, automation, and streamlined workflows is essential to attracting a broader range [&hellip;]"}