Oh, look, a Hereditary trailer not touting it as “scarier than The Exorcist.”

After receiving a brutal D+ CinemaScore opening weekend, A24 is shifting their marketing strategy for their dramatic horror film that still ended up being their biggest box office opening to date.

We’ve received a new promotional spot that’s turned away from how “terrifying” Ari Aster‘s film is to how grand of a performance star Toni Collette gives.  While we could argue all day as to how scary Hereditary is, Collette’s performance isn’t debatable…it’s Oscar-worthy.

[Read Also] Editorial: Hereditary and the True Horrors of the Grieving Process

Source link : http://feedproxy.google.com/~r/BloodyDisgusting/~3/1_QDhU7aroY/
Author : Brad Miska
Publish date : 2018-06-13 13:22:03